"The company will progress": The Paris court calls for the reposting of the Alliance Vita campaign

“The messages we post should be consensual in a democracy, and they are indeed for most French people. We recall four principles of human ecology on which life in society is founded: respect for fatherhood, motherhood, difference and life. Showing humanity, isn't it indeed encouraging and protecting the conditions for the development of each life, especially by expressing our solidarity with the most vulnerable? "

À a few days before the resumption, in the Senate, of the bioethics debate, on January 8, 2020 in committee, VITA Alliance has chosen to alert public opinion to the dangers of this reform by poster campaign unprecedented, with, to begin with, 400 billboards in Parisian stations, transiliens and in the streets of Paris.

To revise the bioethics law, parliamentarians discuss maternity and paternity, disability and human life. For Alliance VITA, it is essential that our bioethics distinguish between what is progress and what causes discrimination and injustice. Because what is feasible is not always desirable.

Tugdual Derville, General Delegate of Alliance Vita, clarified the challenge of such a poster campaign.

“The messages we post should be consensual in a democracy, and they are indeed for most French people. We recall four principles of human ecology on which life in society is founded: respect for fatherhood, motherhood, difference and life. Showing humanity, isn't it indeed encouraging and protecting the conditions for the development of each life, especially by expressing our solidarity with the most vulnerable? "

But quickly, on Twitter, Anne Hidalgo, mayor of Paris, said she was "shocked and indignant" of the campaign "The company will progress".

For his part, Jean-Frédéric Poisson clearly showed his support for the campaign.

The advertising agencies Media Transports and Exterion then announced the partial or total withdrawal of Alliance VITA's poster campaign. The latter then evoked his desire to file an interim appeal with the Paris court.

" The countryside 'The company will progress'advocates, in the form of wishes for 2020, respect for fatherhood, motherhood and difference. The unilateral termination of these duly signed contracts seriously prejudices the association, coupled with unjust accusations that tarnish its image. As a result, Alliance VITA has today even filed, through the hands of its master lawyer Antoine Beauquier, an hour-to-hour summary appeal with the Paris judicial tribunal to ensure that this campaign continues without delay, and that an end to the censorship to which it is subject. The association also reserves the right to take legal action because of the discrimination it suffers. Alliance VITA calls on those committed to freedom of expression against any thought police to support its action, so that no voice is arbitrarily suppressed when it comes to debating humanity. "

The summary judge then ordered the resumption of the display of the Alliance VITA campaign by Mediatransports. Decision hailed by Alliance Vita, which calls for the replacement of the censored posters of its “Society will progress” campaign.

For Tugdual Derville, it is a “victory for freedom of expression against all police forces of thought”.

“This court decision is certainly a victory for Alliance VITA and the causes it defends with dignity; it is also, and above all, a victory for freedom of expression against any police force of thought. More generally, that the words paternity and maternity soberly promoted could have been banned from the city when so many aggressive or consumerist advertising visuals are imposed on the French calls for a leap of consciousness to which we hope to contribute through this campaign and its unforeseen impact. "

He will be the guest of Pascal Praud on CNews this evening, to “talk about the #censorship of the poster campaign”.

MC

source: Press releases, Alliance Vita

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