In its latest campaign, the famous lingerie house Victoria's Secret's highlighted women who embody diversity. Among them, Puerto Rican Sofia Jirau, a model with Down syndrome.
26-year-old Puerto Rican model, Sofia Jirau, recently made waves when she became the first model with Down's syndrome to pose for Victoria's Secret.
See this post on Instagram
Although she has been a regular on the catwalks for some time now, the young woman reports on Instagram that posing for the famous American lingerie brand is "a dream come true".
“One day I dreamed of it, I worked to achieve it and today it's a dream come true. I can finally let you in on my big secret… I'm the first Victoria's Secret model with Down Syndrome! Thank you all for always supporting me in my projects. Thanks to @victoriassecret for seeing me as a #WithoutLimits role model and involving me in the inclusive Love Cloud collection campaign. This is just the beginning ! »
It is within the framework ofan inclusive campaign called “Love Cloud” that the young model was offered this opportunity.
Victoria's Secret has chosen for this new campaign to recruit eighteen women who embody diversity. We find, among others, alongside the Puerto Rican, Miriam Blanco who is a carrier of a neurodegenerative disease, the fitness teacher, Jailyn Matthews, the model Hailey Bieber or the Native American firefighter, Celilo Miles.
If this campaign is above all a publicity stunt for the brand which wishes to convey an inclusive message and to evolve its image, perhaps it will also make it possible to sensitize those who will see it to disability and openness.
Camille Westphal Perrier
Image credit: Shutterstock.com / CatwalkPhotos
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